in Data & Insights

The Facebook Effect

In addition to the flurry of activity on Facebook and the high level of buzz, we are seeing a dramatic ‘Facebook Effect.’

Quantified Publishers that have widgets on Facebook’s new open platform – like Slide, RockYou and HOTorNOT – are showing a substantial increase in incremental traffic.

Slide and RockYou have more than tripled their global daily uniques, and HOTorNOT has doubled its worldwide reach.

Please see this morning’s press release on our findings here.

You can play with the live comparative charts here.