Following the reveal of The Customer Decision Journey Research, a panel of expert representatives including Dominic Mills, Mediatel, James Cooper, EE, Nick Baughan, Maxus UK, and Michelle Davis, FIat Chrysler UK discussed how the study’s findings apply to their experience as digital marketers.
Panelists shared the successful routes they’ve taken as marketers and agents to use digital media to market to users. Key themes included direct response, the relationship with creative and measurement.

Quantcast Supernova 2016 – The Customer Decision Journey Uncovered (Part 2) from Quantcast on Vimeo.