Featured Three ways every publisher should be preparing for GDPR Somer Simpson How publishers should be preparing for GDPR
Perspectives Direct Advertising — Going From Idea to Reality Sean Kilcullen The brand must first communicate the idea to the agency. Then the agency and brand work together to define and collect the proper campaign requirements.
Data & Insights Ranking Websites by Demographics Sean Kilcullen At Quantcast, we measure and quantify web audiences. We turned to our data set to find out which websites drew the most male, female, millennial, senior, parent, wealthy and educated audiences.
Company News Hacking the Publishing Experience 2017 Sean Kilcullen Fourteen publishers flew to San Francisco for Quantcast’s second annual Publisher Hackathon to brainstorm solutions to the advertising industry’s most painful problems.
Data & Insights The Click-Through Proxy. Busted. Quantcast If you only treat symptoms, you can’t cure a disease and defeat click-fraud.
Data & Insights 20 Ways to Increase Traffic to Your Blog Sean Kilcullen We put together this list of 20 ways to increase your traffic — and, in the process, improve your business’s bottom line.
Perspectives What You Need to Know About Direct Ad Sales Sean Kilcullen When you’re selling software, you want to expose a tallying workflow in real time. But deal cycles in ad media tend to be slow. Media buyers plan purchases with a set budget in advance. These are big buying decisions, and they take deliberation. The media planning cycle Big branding campaigns usually last for less than
