Perspectives Don’t You Dare Ignore Publisher’s First Party Data! Ryann LeGrand Brands are looking for laser-focused targeted audiences so why are they looking past publisher’s data sets? Quantcast’s Bradon Rice digs in at AdExchanger’s Programmatic IO in San Francisco.
Perspectives Just Getting Started In GDPR? Don’t Worry It’s Not Too Late Quantcast With GDPR rapidly approaching on May 25th, Quantcast’s Global Head of Corporate Marketing Cathy Novelli sits down with eMarketer to discuss some key points on GDPR.