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    Since 2006, we’ve been building Q – the world’s largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million mobile and web destinations.

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Perspectives

Brands need to better connect with women online

Matt White

International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve

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Data & Insights

Data & Insights

Countdown to SXSW - Who’s Going and Where They’ll Be

Lauren Young

Using Quantcast data, we wondered who you might find at the SXSW sessions and where they can be found relaxing, dining and partying while in Austin.

Data & Insights

Looking for Love in All the Right Places…Through Search

Lauren Young

Love don’t cost a thing – if you’re JLo. For the rest of us finding love can be a costly and time consuming affair. With the wide range of online dating sites and apps available, we profiled who you might find using the sites and where. While love may know no bounds – geography impacted

Data & Insights

Importance Index – Super Bowl = Super Search Volume

Lauren Young

With the Super Bowl quickly approaching and 30 second spots averaging $5 million a pop, we wondered – do Super Bowl ads result in Super Bumps for advertisers?  We took a look at how the top-viewed Super Bowl commercials of 2016 (according to AdAge and Visual Measures) impacted search volume for the brands, and who

Data & Insights

Autonomous Autos: Tech Boon or Safety Bust

Lauren Young

Self-driving cars are the very near future, we dug into Quantcast data to find out who really cares.

Data & Insights

Importance Index - CES Edition

Quantcast

We took a look at some of the biggest consumer brands ranging from Apple to Fitbit on the Ad Age 200 list and used our own Quantcast data to see how they stack up.

Data & Insights

Hatchimals – Who’s Hatching the Season’s Hottest Toy?

Lauren Young

Hatchimals are the hottest gift of the season – a self-hatching toy that’s part Tamagotchi, part Furby that kids can teach to walk, talk and dance. While parents have been desperately trying to find them, almost no one else has heard of the toy. We dug into Quantcast’s view of online behavior to see how

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