More than 500 advertisers and marketers from across Europe came together yesterday at Quantcast’s fourth and largest ever Supernova event in London. Check out some of the highlights.
From sunglass brands to cocktails and travel destinations, get a quick view of summer trends and insights you need to stay hot this season.
Millennials make up the largest generation in the U.S. and continue to perplex marketers as they opt to spend money on experiences over material goods. As ride-sharing companies like Uber, Zipcar and Lyft seem to follow this trend, we wondered if millennials purchase cars. Using Quantcast data, we set out to test the popular myth
Multi-level marketing (MLMs) companies are having a moment — more specifically, a $30 billion in sales kind of moment. MLMs, aka network marketing, use direct sales via social media networks to sell product. They drive sales leveraging personal relationships between seller and consumer, rather than relying on traditional brick-and-mortar retailers and big-box stores. Salespeople post