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Perspectives

Brands need to better connect with women online

Matt White

International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve

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Data & Insights

Perspectives

Making The Irrational Rational: An Intro To AI In Advertising

Quantcast

“Priming” has emerged as a pivotal stage in the purchase journey. What is it? Our Director of Global Partnerships explains the impact of AI.

US-Blog-BackToSchool-BlogThumb350x233
Data & Insights

What's So Cool About Back to School?

Quantcast

Back to School is the second biggest shopping season (after holiday). It promises bigger profits, better reach, and more new customers for more brands.

Data & Insights

The Click-Through Proxy. Busted.

Quantcast

If you only treat symptoms, you can’t cure a disease and defeat click-fraud.

Data & Insights

How Well Do You Know Your Audience?

Sean Kilcullen

You might uncover your true audience with some educated guesswork. But without audience analytics, you’re making business decisions in the dark.

Data & Insights

A Snapshot of Summer

Quantcast

From sunglass brands to cocktails and travel destinations, get a quick view of summer trends and insights you need to stay hot this season.

Data & Insights

5 Top AdTech Takeaways From Mary Meeker’s 2017 Internet Trends Report

Quantcast

No doubt about it: there’s something about Mary. And her annual 355 slide deck on the future of the Internet. Industry sage Mary Meeker presented her 2017 Internet Trends report last week at Recode’s Code Conference in California, and the online world is still buzzing about what she laid out. Here’s our top 5 AdTech

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