Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.
Fraud and brand safety are inventory control issues, reach the real audiences you want by leveraging AI.
We’re proud to announce that Quantcast has received the Joint Industry Committee for Web Standards (JICWEBS) Seal of Compliance, demonstrating that we have met the JICWEBS’ Good Practice Principles for reducing the risk of exposure to ad fraud. The UK-based industry watchdog, known for “ensuring independent development and industry ownership of standards to support best practice for online ad
“Priming” has emerged as a pivotal stage in the purchase journey. What is it? Our Director of Global Partnerships explains the impact of AI.
Back to School is the second biggest shopping season (after holiday). It promises bigger profits, better reach, and more new customers for more brands.