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Perspectives

Brands need to better connect with women online

Matt White

International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve

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Data & Insights

Data & Insights

Understanding the online behaviors of Hispanic consumers

Carolina Palomino and Lauren Young

To mark Hispanic Heritage Month, we asked our audience insights platform for insights to understand the online behaviors of the Hispanic consumer.

Featured

Is fast food the secret of love?

Arifa Patel

How fast food brands won Valentine’s Day in the UK

Data & Insights

Which brands won the battle for Stranger Things II?

Arifa Patel

Data insights reveal brand uplift from Stranger Things tie-ins

Data & Insights

Who Is Searching Halloween?

Quantcast

Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.

Data & Insights

Leveraging AI to Ensure Brand Safety and Combat Fraud

Quantcast

Fraud and brand safety are inventory control issues, reach the real audiences you want by leveraging AI.

Company News

Quantcast Receives Industry Seal for Ad Fraud Prevention

Quantcast

We’re proud to announce that Quantcast has received the Joint Industry Committee for Web Standards (JICWEBS) Seal of Compliance, demonstrating that we have met the JICWEBS’ Good Practice Principles for reducing the risk of exposure to ad fraud. The UK-based industry watchdog, known for “ensuring independent development and industry ownership of standards to support best practice for online ad

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