Brands need to better connect with women online

International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve

Data & Insights

Data & Insights

A Snapshot of Summer

Quantcast

From sunglass brands to cocktails and travel destinations, get a quick view of summer trends and insights you need to stay hot this season.

Events

Rethink the Rules for Digital

Quantcast

Join Quantcast on Friday November 18 for Supernova UK to learn first-hand how leaders across industries are embracing innovation and leveraging data.

Real-Time Ad Targeting: Scaling Quantcast Advertising to 100 Million Machine Learning Predictions Per Second

Quantcast

How often have you thought of a joke minutes or hours too late? Advertisements work the same way. To be relevant to customers, ads must be pertinent to the moment, to the topics of interest right now. Our business depends on us being relevant hundreds of millions of times per day. If you’re interested in

Data & Insights

Harnessing Programmatic to Gain and Retain Customers in the Finance Sector

Alice Wu

In recent years the financial sector has proved to be open to digital disruption. New, innovative business models such as Venmo, money transfer services including PayPal and peer-to-peer lending platforms like Lending Club are changing the way customers view finance. The next step for established institutions is to harness what they know about their customers

Engineering

Controlling Massive Volumes of Bid Traffic

Alice Wu

How to Allocate Massive Volumes of Bid Traffic According to Need The Mobile and Cross-Device Research Team develops new algorithms for targeting mobile web and application advertising. We work primarily with advertisers who want a performance-focused mobile presence. A key component of Quantcast’s inventory procurement strategy involves interacting with real-time-bidding (RTB) exchanges. These RTB exchanges

Engineering

How to Measure A/B Test Performance for Display Advertising Campaigns

Alice Wu

The mission for the Performance Targeting team is to continuously improve the machine learning systems that drive the advertising products offered by Quantcast.

Brands need to better connect with women online

Data & Insights

A Snapshot of Summer

Rethink the Rules for Digital

Real-Time Ad Targeting: Scaling Quantcast Advertising to 100 Million Machine Learning Predictions Per Second

Harnessing Programmatic to Gain and Retain Customers in the Finance Sector

Controlling Massive Volumes of Bid Traffic

How to Measure A/B Test Performance for Display Advertising Campaigns

Platform

Products

Solutions

Data Hub

Resources

Company

THE Q ADVANTAGE

SOLUTIONS

MEASURE

Q for PUBLISHERS

INSIGHTS

TARGETING

MEASUREMENT

FOR PUBLISHERS & SITE OWNERS

FOR MARKETERS, AGENCIES & CONSULTANCIES

FOR GDPR

AUDIENCE GRID

LIBRARY

CUSTOMERS

BLOG

HELP CENTER

EVENTS

LEADERSHIP

PRESS

CAREERS

CONTACT US