in Data & Insights

Tabbed Profiles and the Network View have Arrived

Live from the OMMA Conference & Expo at Advertising Week in New York, today we announced the availability of our robust suite of media measurement services.

Available free of charge to all Quantified Publishers, the expanded Quantcast services include the following:

– Tabbed Quantcast Profiles for individual media properties, including a rich traffic overview that provides greater depth and insight on key audience metrics.

– The Quantified Publisher Network View, providing measurement of unduplicated reach and aggregated traffic statistics as well as a single point of control for publishers with multiple sites and services.

– Secure Quantcast Measurement Tags to measure transactional pages on e-commerce sites of all kinds.

– Video and Widget Measurement Services to track impressions and interaction with Flash-based videos, widgets, games and more.

“Quantcast’s Network View helps us demonstrate our unduplicated network reach and highlight the popularity of our sites, which net 50 million visits per month,” said Christopher Batty, Vice President, Sales, Gawker Media. “And the new traffic tab makes it easy for advertisers to see the power in the network — complete with daily, weekly and monthly statistics on all of our sites, combined and individually — from Gizmodo and Valleywag to Wonkette and Defamer.”

For complete details, see the press release here: http://www.quantcast.com/pr/pr-quantcast-media-measurement-20070924.jsp.

If you have any questions about your tabbed profile or network view, write to contact AT quantcast DOT COM.  Your secure tags are available now when you log-in to your “My Sites” interface and you can download the specification for video and widget tracking here: http://www.quantcast.com/docs/quantified-video.

Thanks to our Quantified Publishers, Quantcast now measures more than a billion page views per day. Our models are derived from visits by more than 350 million internet users every month, including more than 80 percent of all U.S. internet users.