Big data is a key component to the success of real-time advertising. To explore how big data is radically improving connected experiences and transforming how we make sense of the world, we invited leading advertisers, publishers, agencies, press and analysts to Supernova, our second big data summit in London! The jam packed summit had around 600 attendees and opened with a heart pounding Parkour performance and it didn’t slow down from there.

There was a feeling of anticipation in the room as Jag Duggal, Senior Vice President Product Management at Quantcast, took the stage for his opening keynote and set the tone for the day.

“The sharp end of the conversation on data is just beginning. The data revolution is just beginning. All revolutions start slowly – they are overhyped in the beginning and underestimated in the end.”

Jag Duggal, Senior Vice President Product Management Quantcast

From there the insights just kept on flowing. The agenda was filled with ad industry mainstays such as Buzzfeed, The Economist, Lloyds Banking Group, Microsoft, Dentsu Aegis, The Weather Channel and TUI as well as big names including Jeff Jarvis – who also took part in a live Twitter interview with Campaign Magazine, Les Binet & Peter Field (authors of The Long and Short of It), Matthew Luhn from Pixar Animation Studios and Sir Clive Woodward, renowned England Rugby coach. In fact, we held a Twitter competition for attendees and had a signed rugby shirt from Sir Clive Woodward up for grabs – congrats to @Penny_Hoile! The shirt is on its way to you.

We also announced the launch of an exciting partnership with Haymarket, more on that soon!

A huge thank you to all our speakers and attendees for making Supernova exciting, interesting and lively! Twitter was abuzz with our #SupernovaUK hashtag, here’s a selection of some of the tweets from the day:

Throughout the day we tackled the challenges created when data and culture collide and more precisely what that collision means in terms of measuring advertising effectiveness. Over the next few weeks we will be posting videos from some of the speakers that provide insight into what they covered on the day, in the meantime the below video will give you a taste of the day and, obviously, get you as excited for next year as we are.