“Never be afraid to fail, you are going to need to test and learn and inevitably tests are going to fail.”

The above quote is the key to success in the programmatic space according to Ed Cole, Digital Marketing Strategy Manager at Lloyds Banking Group. Ed is part of a new wave of self identified data-driven marketers that are changing the way we advertise.

In this session at this year’s Quantcast Supernova UK Big Data Summit Ed Cole sits down with Tina Wild, Head of Global Media Strategy at Quantcast, to discuss his programmatic journey and the fundamental shift from the broadcast advertising approach to one driven by data and relevance.