As Quantcast’s Supernova in New York gears up, the second edition of Supernova in London has just closed. The event brought together marketers from across the UK and Europe including Cotswold Outdoor, Thinkbox and CurrencyFair.com. They were joined by media and tech giants from The Economist, Google, the BBC and even Formula One. This diverse group of global marketing and business leaders came together to delve deeper into the effect of big data on the advertising industry and the world at large.
Supernova illuminated from the very start with a special performance by the LED dancers.
The day gave those at the front line of the digital advertising space a chance to inform – through presentations, panel discussions and one-to-ones – those who operate alongside them, both at agency and direct advertiser level. It was a unique coming together of perspectives of marketers, for marketers.
Presenters and panelists dove into a number of pressing issues facing marketers, such as the progress of programmatic, the effectiveness of digital advertising, the myths surrounding real time video advertising and the past, present and future of big data. Presenters included:
- Kenneth Cukier, Data Editor for The Economist
- Phil Georgiadis, Chairman of Walker Media
- Benjamin Faes, Managing Director, Media & Platform at Google
- James Dunford, Marketing Manager at Cotswold Outdoor<l/i>
- Pascal Wharton, Director of Sales and Marketing for NOWTV
- Stefan Bardega, Chief Digital Officer of ZenithOptimedia
- David Coulthard, MBE
Over the next few weeks we will be posting videos of the key sessions, so please keep an eye on this space for more highlights from our fantastic event. If you’d like to register for Supernova in New York, please visit here
Posted by Amit Kotecha, Head of EMEA Marketing