in Data & Insights

Scientific American joins Quantcast! the digital version of the oldest continuously published magazine in the U.S. has joined the Quantified publisher program with more than 1.4 Million global monthly uniques.

You can view their profile here:

You can see from their profile that the site attracts a very well educated crowd.  This group is slightly older and tends to be more male than female.  The group has a strong affinity to other science related sites such as as well as political websites like The Huffington Post . Overall you can see that the audience is well-informed and forward thinking.

Thanks for joining Quantcast, Scientific American