Quantcast was a proud sponsor of an IAB Ireland breakfast briefing earlier this week. Focusing on Real Time Advertising, the event was also supported by Google and featured presenters from Yahoo and Radical.
Speaking at the event, Quantcast’s Amit Kotecha outlined how advertising is currently undergoing an “Industrial Revolution,” witnessing more change in the last three years than in the previous 500.
In addition to the presentation from Quantcast, other speakers offered agency, publisher and ad-exchange perspectives. With more than 90 advertising professionals in attendance, the event showed that the adoption of programmatic buying is on the up in Ireland.
Posted by Michael O’Connell, Manager, Demand Generation EMEA