Quantcast announced today it is the first, and only, company to have its syndicated online traffic measurement service receive official accreditation from the Media Rating Council (MRC). Following an extensive audit process, the company has achieved accreditation by the MRC for select Quantified Publisher data. MRC accreditation provides customers of Quantcast’s free Quantified Publisher program the highest level of confidence of compliance with the Interactive Advertising Bureau’s (IAB) advertising impression and audience reach measurement guidelines.
MRC accreditation certifies that the Quantcast Quantified Publisher program and the company’s processes supporting this service adhere to industry standards for online traffic measurement. Quantcast did not seek accreditation for traffic estimates from ‘non-Quantified’ sites, those not using Quantcast Measurement tags, nor for its demographic estimates.
“We’d like to congratulate Quantcast on the accreditation of Quantified Publisher”, said MRC Executive Director, CEO George Ivie. “We were impressed with many of the innovations introduced by Quantcast in this product, and its accreditation is a notable step in the continuing evolution of the state of online measurement. We look forward to continuing our work with Quantcast to bring additional elements of its product line into the audit and accreditation process.”
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