Quantcast is holding our annual Digital Ad Awards, which recognize excellence in customer ads that follow IAB’s LEAN criteria: light, encrypted, ad-choice supported, and non-invasive. These guiding principles are meant to encourage digital advertisers to create ads that enhance a user’s experience on the open internet. They load quickly, avoid disruptive tactics such as auto-play for sound-enabled creative, and respect data privacy and security. The intent is to engage consumers of advertising in a positive way, making them want to watch–not block–ads.
This year’s nominees have been chosen from thousands of digital ads designed by our Creative Services team or run on the Quantcast Platform. These ads provide LEAN but substantial ad experiences for consumers.
You can view the nominated digital ads here and vote by March 25, 2022 for your favorites in the following categories:
- Best Brand Awareness Ad
- Best Rich Media Ad
- Best Storytelling Ad
- Most Compelling Ad
Best Brand Awareness Ad
Nominees in the Best Brand Awareness Ad category build familiarity through distinctive messaging, establishing strong brand recall with their specific audiences. The nominees are:
- Biltmore
- ThirdLove
- FitFlop
Best Rich Media Ad
Nominees in the Best Rich Media Ad category effectively communicated complex messages and incorporated the use of interactive and immersive advanced features like video expanding units. They created truly unique user engagement experiences, going beyond the bounds of standard display ads. The nominees are:
- Dead by Daylight
- Augustinus Bader
- The Islands of Guernsey
Best Storytelling Ad
The nominees in the Best Storytelling Ad category solved their storytelling challenge as if it was an art form. These brands walked their audiences through carefully constructed narratives that aimed to humanize their brand and emotionally connect with the audience. The nominees are:
- Xucker
- United Rentals
- Brand New Day
Most Compelling Ad
The nominees in the Most Compelling Ad category drove substantial engagement, while achieving lasting brand recognition. The nominees are:
- Médecins Sans Frontières (MSF)
- San Antonio Spurs
- Autotrader
Cast your vote by March 25, 2022. We’ll announce the winners on March 31, 2022! You can view last year’s Digital Ad Award winners here.
If you’d like to get help in creating dynamic display ads or managing your advertising campaigns, check out our different service options to fit your needs.
Learn more
You can read our recent blog post that offers 6 Tips to Create a Successful Marketing Campaign. You can also view our full range of case studies or download our Advertising All Stars ebook.