Attribution is among the most common topics we discuss with our clients as they seek to take advantage of the opportunities afforded by Real Time Bidding (RTB). Most see it as the biggest challenge in the evolution of digital advertising.
During the webinar Phil Macauley, Quantcast’s EMEA Managing Director, and Pete Robins, agenda21’s Managing Partner, will discuss how best to measure your campaigns, clarify existing measurement shortcomings, and determine which metrics to focus on to drive ROI.
You can register here for this complimentary webinar, which has been scheduled with a European audience in mind.
Posted by Michael O’Connell, Demand Generation, EMEA