Who says big data and creativity can’t mix? When confronted with a large revenue growth target for North America, British Airways turned to data to create an emotional, engaging and brand new marketing campaign. In this session, British Airways demonstrates the power of using big data to fuel creativity and drive a 65 percent increase in sales. Oh, and win a 4As Strategy Grand Prix.
Donna Morton, director of joint business transformation at British Airways, presents “The Power Couple” – big data and creativity. Be sure to catch the award-winning video at the end of the session.
Posted by Capri LaRocca, Marketing Communications Associate