in Data & Insights

Quantcast Review of 2009 Mobile Web Trends: Mobile Web Share Up 110% in North America and 148% Globally

Download full report here.

The lines between computers, phones, browsers and operating systems are blurring. Nowhere is this more apparent than in the growth of the Smartphone market and the rapid rise of mobile consumption of the ‘real’ web – not the browsing of specialized, simplified sites watered-down for yesterday’s mobile phones, but the consumption of the mainstream Internet, on mobile computing platforms that are increasingly going toe-to-toe with our desktop PCs. Every month Quantcast directly measures more than 200 billion requests for Internet content. A growing portion of these requests originate from networked mobile devices, allowing us to explore their rapid emergence and understand the relative share of the various vendors, models and software platforms used around the world.

We’ve generated a comprehensive review outlining the growth of mobile web consumption from 2007 through 2009. The report highlights overall growth trends, market share of web consumption across device manufacturers, operating systems and browsers, and provides a review of the top gifted devices of the 2009 holiday season based on post-holiday web-consumption increases. In addition, the report sheds light on anticipated 2010 developments in the mobile arena.
Some Highlights

  • North American mobile web share up 110% in 2009 (Dec ’09 vs. Dec ’08)
  • Global mobile web consumption share up 148% in 2009
  • Apple continues to dominate, though market share has declined as increased competition
  • emerges
  • Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
  • Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
  • Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
  • Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010