Recently, Quantcast hosted the second annual Quantcast Nova event in Toronto. In what has quickly become one of our favorite customer events on the calendar, we welcomed more than 100 clients and partners for a half-day of engaging talks from their peers. A huge thanks to our speakers from TD Bank, Public Mobile, Pride Canada, and Volvo to name just a few.
This year the theme was Driving Brands Through Global Challenges using AI Backed Insights. We heard throughout the day how data is key to personalization for consumers and, in order to build brand affinity, the next step will be hyper-personalization while protecting consumer privacy. Some of the top takeaways from the afternoon included:
- Airey Barringer, Head of Product, Privacy at Quantcast kicked off the day with an interactive session on demystifying Canadian and global privacy. He gave simple steps to ensure privacy and security compliance for your organization. These included understanding your data and how you store personal information, establishing principles for personal information and using tools to ensure security compliance. Finally, getting involved in industry working groups to help shape this cultural shift.
- Tracie Lee, AVP Digital Performance, RESL and Insurance at TD Bank was interviewed by agency partner David Avalon Managing Director of Unison. They discussed the future of TD being personalization and using the correct data to personalize an experience for clients.
- Ashley Rutledge, a media veteran in Canada led a women’s panel featuring Kelly Dutton, President, Gaggi, Barbara Glover, Digital Director at Cairnsoneil, Caroline Bergeron,Vice President, Data & Technology, GroupM, Caroline Best, President and Co-Founder of Best PR Co. They agreed that in order to move the media industry forward collective action is the key to improve the odds of equitable work environments. With equitable work environments slipping in Canada from a rank of 7th to 11th it is important to note that gender equality is vital to a strong economy.
- Speaking on how marketers can effectively break through clutter by using data, Janice Liu, GM of Magnet took the stage alongside Olivia Nuamah, Executive Director of Pride Toronto & Dave MacLean, Director of Public Mobile to discuss strategies, concerns and what brands and consumers can expect going forward. This thought provoking panel spoke moving away from just acquiring data and shifting the focus on using the data correctly to connect on a personal level with clients to build an authentic relationship between brand and consumer.
- Only 24 days into her new position at Volvo, Marketing Director Tara Powadiuk showed how the scandanavian brand continues to evolve and connect with their consumers with eco friendly designs to continue to drive their core message of safety & sustainability.
We already look forward to our next Nova event next year. If you’re interested in joining a future Quantcast event, or want to know more about how to navigate the evolving data privacy landscape, please drop us a line via firstname.lastname@example.org