We’re honoured to be named “Best Media Owner” at the Institute of Practitioners in Advertising (IPA) annual awards ceremony. Quantcaster, Benjamin Gardner, Agency Sales Manager, was also highly commended for the Rising Star award.
This is a huge accolade for Quantcast and a clear indication of the growth of digital advertising; it’s no longer just about buying media, but about using data to deliver effective digital advertising campaigns at scale. It’s also a fantastic signifier of how we are perceived within the market. What makes this award so special to us is that it is based entirely on our clients’ responses to the spring and autumn IPA Media Surveys.
The awards recognise digital media owners who provide the highest levels of service to media and advertising agencies, with respondents asked to rate media owners on the extent to which their “overall experience of dealing with this supplier is a good one.”
This is a reflection of our service ethic that sees us playing an increasing role in partnering with brands and agencies. By providing a voice for programmatic advertising and seeking to educate the industry we’ve sought to raise the standards of digital advertising, and being awarded by the IPA is an acknowledgement of this.
Quantcast’s success is, in part, a result of our technology but that is only an enabler of what we offer as a company. Everyday, people like Ben, within our 700 strong team, are going above and beyond for our clients, demonstrating their deep commitment to helping clients adapt to and win in an ever changing digital realm.
It’s wonderful to receive such validation as a company and as we continue to grow and expand our operations next year, we remain focused on delivering on the promise of our data and technology; to provide the service, insight and partnership that every agency and client desires.
Posted by Matt White, UK Managing Director.