in Data & Insights

Quantcast Introduces Audience Demographics for Mobile Apps

This past March we introduced Quantcast Measure for Apps and let you know that there was more to come. Today we are happy to announce that we are now offering demographics for mobile apps. All of the accuracy you’ve come to expect from Quantcast for audience demographics is now available for mobile apps for free.

As consumer media consumption habits have changed, people access content fluidly between platforms. However, the core demographic profile can differ quite a bit between an online or mobile app audience. Understanding mobile app demographics can empower publishers to tailor and optimize product development, content, marketing and monetization strategies based on their audience.

Quantcast Measure, now with mobile app demographics, provides a unified audience view and important cross-platform insights. Quantcast Measure is the only solution that provides a common methodology and detailed insights for measuring audiences across online and mobile apps, for free.

With the addition of demographics for mobile apps, Quantcast Measure provides publishers and app developers:

    • A detailed understanding of who’s using an app with demographic profiles of their audience (gender, age, household composition, education, ethnicity and income)


  • Product insights that can help attract and retain users by measuring loyalty and benchmarking audience retention against the average
  • A view into how an audience moves across website, mobile web and app to manage the migration flow between platforms and within a product
  • A complete picture of online and mobile app audiences all in one place based on one consistent methodology and years of expertise in machine learning
  • The only open platform that allows for external validation and showcasing an audience

Audience measurement tells the story beyond just clicks and in-product analytics for online, mobile app and cross-platform publishers. Quantcast’s mobile app demographics, based on machine learning, add the who to the what of mobile apps.

If you’d like to gain critical insights into your mobile app audience and understand the differences across online, mobile web and mobile apps, get it here today for free.

Posted by Scott Murff, Product Manager, and Maryam Motamedi, Product Marketing Manager, Quantcast Measure