Quantcast has created our own mini-awards competition for the best digital ads, following IAB’s LEAN criteria: Light, Encrypted, Ad-Choice Supported, Non-Invasive ads. These guiding principles are meant to create a better and more positive user experience in advertising-supported digital media. With limited file size, encrypted security, consumer-consent, privacy compliance, and non-disruptive content, ads can supplement instead of disrupting the user experience.
We have singled out our top picks for excellence, nominating the best ads created by our managed service organization that provide a LEAN yet rich advertising experience for consumers. You can view the nominated digital ads here and vote for your favorites in the following categories: Best Brand Awareness Ad, Most Compelling Ad, and Best Storytelling Ad.
You may be surprised by how much content can be in a LEAN ad.
Best Brand Awareness Ad
These ads built familiarity through distinctive messaging, building strong brand recall with their specific audiences. The nominees are:
- Amazon Fire TV
- Arla Skyr
- Forever 21
- Obé Yoga Deep Dive
- Weight Watchers Canada
Most Compelling Ad
These ads were compelling and drove substantial engagement, while achieving lasting brand recognition. The nominees are:
- United Rentals
- Method Men
- Central Market Citrus Fest
- Brooklyn Nets
Best Storytelling Ad
These brands solved their storytelling challenge as if it was an art form. They walked their audience through carefully constructed narratives that aimed to humanize their brand and emotionally connect with the audience. The nominees are:
- Say Auto Insurance
- Energise Africa
Cast your vote by June 4, 2021! We’ll announce the winners on June 11, 2021.
All of the nominated ads were designed and run on behalf of our clients by our managed service organization. If you need help managing your advertising campaigns, click here to learn about our different service options to fit your needs.