Today, we announced that Founders Fund II and Polaris Venture Partners have invested $20 million in a Series B financing round with Quantcast. This is significant news for us, our existing 20,000+ Quantified Publishers, and the broader industry.
Most importantly, this investment will allow us to increase the breadth and speed of innovation in the direct-measurement space. We’ll be expanding our initiatives on behalf of Quantified Publishers and launching new services focused on making online advertising more accountable and valuable. Our core vision of a participatory, accurate, open, and flexible service will be taken to new levels.
As Quantcast co-founder and CEO Konrad Feldman noted in the announcement, “Quantcast is changing the way the media industry measures and identifies audience segments through a collaborative, direct-measurement platform.”
With the investment, Ken Howery of Founders Fund and Mike Hirshland of Polaris Venture Partners join the Quantcast board, bringing a valuable set of experiences and expertise both in building scalable and cooperative industry platforms as well as deep insight into the workings, concerns and future of the media industry. Their comments offer clear validation for the approach we are taking.
“Quantcast has rapidly emerged as the leading innovator in the direct-measurement space”, said Ken Howery, managing partner of Founders Fund. “Targeting and delivering specific audience segments will be the core theme that drives the evolving advertising business, and as such we’re incredibly excited that our first investment from our new fund, Founders Fund II, is in Quantcast.”
“For some time online publishers have had an acute need for more accurate audience measurement and analysis,” said Mike Hirshland, general partner at Polaris Venture Partners. “Through our digital media portfolio companies, including JibJab Media, Heavy, and WordPress, we’ve had a front row seat to observe the industry beginning to embrace Quantcast as the first and only truly accurate audience measurement service. We believe Quantcast is well on its way to becoming the ‘coin of the realm’ for online publishers and advertisers alike.”
Thank you everyone for supporting Quantcast this far, we intend to delight you with our future.