This week in Cologne, Germany, Quantcast will be a part of the Digital Marketing Exposition and Conference (DMEXCO) for the first time. Come visit us! We will be set up in Hall 7, Booth E053, and are really excited about being a part of DMEXCO. In addition to our booth, there will be a presentation from our CEO and co-founder, Konrad Feldman.
Konrad will be discussing attribution, and demonstrating why the digital advertising industry needs to move away from last touch and strive for a more transparent attribution model. In his session, Konrad will highlight where the industry currently stands on attribution, what questions marketers should be asking, and suggestions for how we can all cut through the noise.
Check out DMEXCO for more information on all of the exciting things happening there this week.
Posted by Amit Kotecha, Head of Marketing, EMEA