On January 22 we celebrated our campaign with top 100 retailer Missguided by winning the award forbest digital marketing retail campaign at the Northern Digital Awards.
The judges highlighted, among other things, our high level of technical innovation as the reason for winning the award.
The campaign, which started in 2013, is a prime example of how true personalization in digital advertising can yield amazing results. Through the use of our dynamic retargeting technology, Missguided is able to show every user a fully personalized ad based on what they have browsed and where they are in their customer journey, resulting in a 25% increase over the targeted ROI.
Posted by Duncan Way, Marketing Associate