in Data & Insights

Quantcast 101: Part III

How Can Quantcast Help You?

As a foundation we provide consistent measurement, giving media sellers an accurate basis for representing their audiences to the marketplace and enabling media buyers to make consistent comparisons. We also provide insight for advertisers, generating a consistent definition of what constitutes the right audience for them. This is derived directly from their own consumers – people interacting with their website, downloading coupons or brochures, buying their products, etc. Most importantly, Quantcast allows a marketer to take their proprietary audience model and authorize publishers to use it within their ad server so that the marketer’s messages are delivered only to the portion of that publisher’s audience that matches their requirements.

Quantcast delivers addressability and personalization based on marketers’ proprietary consumer data, at scale and to the benefit of marketers, publishers and consumers alike.

Next up – How can I work with Quantcast?

Check back soon.