For all the talk about cord-cutters, the draw of YouTube stars like PewDiePie, and the hundreds of different channels available, there is one vestige of old broadcast television that remains undeniably important today: the prime-time lineup. While Must See TV has given way to two-hour episodes of The Voice, viewers still tune in, networks still compete for prime-time ratings and bragging rights, and advertisers still direct their budgets disproportionately to the winners. We asked: What does prime time look like online? That is, what sites are viewers of prime-time shows more likely to visit?
Take, for instance, viewers of ABC’s Scandal. We found they get their celebrity glamour and fashion fix at instyle.com. What about people who enjoy ABC’s Shark Tank? Naturally they enjoy closing deals on slickdeals.net. Fans of the uber-hip Brooklyn Nine-Nine read the uber-hip vulture.com, the entertainment destination from New York magazine. Want to see more? We’ve created a handy interactive visualization so you can discover more online companion sites for your favorite prime-time shows. We call it Prime Time Online.
- Monday
- Tuesday
- Wednesday
- Thursday
- Friday
- Saturday
- Sunday
- 8:00pm Gotham snopes.com choxi.com
- 9:00pm Sleepy Hollow thinkprogress.org eater.com
- 8:00pm The Voice littlethings.com justjared.com
- 10:00pm The Blacklist thewrap.com nymag.com
- 8:00pm The Big Bang Theory io9.com thoughtcatalog.com
- 8:30pm MomData unavailable.
- 9:00pm Scorpion rantsports.com fixya.com
- 8:00pm Dancing with the Stars go.com hubpages.com
- 10:00pm Castle curbed.com yourdailydish.com
- 8:00pm The Originals Data unavailable.
- 9:00pm Jane the Virgin Data unavailable.
- 8:00pm Utopia photobucket.com
- 9:00pm New Girl variety.com houzz.com
- 9:30pm The Mindy Project reddit.com theverge.com
- 8:00pm The Voice littlethings.com justjared.com
- 9:00pm Marry Me timeout.com thesaurus.com
- 9:30pm About a Boy thisoldhouse.com
- 10:00pm Chicago Fire wunderground.com theanimalrescuesite.com
- 8:00pm NCIS tvline.com livingly.com
- 9:00pm NCIS: New Orleans saturdaydownsouth.com pch.com
- 10:00pm Person of Interest marketwatch.com
- 8:00pm Selfie netzero.net typepad.com
- 8:30pm Manhattan Love Story miamiherald.com mic.com
- 9:00pm Marvel’s Agents of S.H.I.E.L.D. bgr.com androidcentral.com
- 10:00pm Forever tvguide.com avclub.com
- 8:00pm The Flash engadget.com
- 9:00pm Supernatural woot.com
- 8:00pm Hell’s Kitchen yelp.com
- 9:00pm Red Band Society ew.com urbandictionary.com
- 8:00pm The Mysteries of Laura americannews.com webmd.com
- 9:00pm Law & Order: SVUData unavailable.
- 10:00pm Chicago P.D. lifescript.com
- 8:00pm Survivor cbs.com usatoday.com
- 9:00pm Criminal Minds wow.com deviantart.com
- 10:00pm Stalker theknot.com okmagazine.com
- 8:00pm The Middle resellerratings.com digitaltrends.com
- 8:30pm The Goldbergs cinemablend.com freep.com
- 9:00pm Modern Family patch.com deadspin.com
- 9:30pm Black-ish prezi.com opentable.com
- 10:00pm Nashville comcast.net usmagazine.com
- 8:00pm Arrow thedailybeast.com infowars.com
- 9:00pm The 100 Data unavailable.
- 8:00pm Bones allday.com lifehacker.com
- 9:00pm Gracepoint aarp.org cracked.com
- 8:00pm The Biggest Loser whitepages.com
- 9:00pm Bad Judge newslinq.com gardenweb.com
- 9:30pm A TO Z womenshealthmag.com howtogeek.com
- 10:00pm Parenthood matadornetwork.com fortune.com
- 8:00pm The Big Bang Theory io9.com thoughtcatalog.com
- 8:30pm The MillersData unavailable.
- 9:00pm Two And a Half MenData unavailable.
- 9:30pm The McCarthysData unavailable.
- 10:00pm ElementaryData unavailable.
- 8:00pm Grey’s Anatomy yummly.com chicagotribune.com
- 9:00pm Scandal americanexpress.com instyle.com
- 10:00pm How to Get Away with Murder deadline.com dailykos.com
- 8:00pm The Vampire Diaries glassdoor.com vox.com
- 9:00pm Reign buzzfeed.com
- 8:00pm Masterchef JuniorData unavailable.
- 9:00pm Utopia photobucket.com
- 8:00pm Dateline NBC thedailymeal.com uberhavoc.com
- 9:00pm Grimm Data unavailable.
- 10:00pm Constantine nbc.com zergnet.com
- 8:00pm The Amazing Race ksl.com
- 9:00pm Hawaii Five-0 kraftrecipes.com csmonitor.com
- 10:00pm Blue Bloods kiplinger.com boreburn.com
- 8:00pm Last Man Standing 411.com sparkpeople.com
- 8:30pm Cristela looper.com zimbio.com
- 9:00pm Shark Tank slickdeals.net myrecipes.com
- 10:00pm 20-20 sfgate.com webpronews.com
- 8:00pm Whose Line Is It AnywayData unavailable.
- 9:00pm America’s Next Top Model nydailynews.com
- 10:00pm 48 Hours mapquest.com biography.com
- 8:00pm College Football cleveland.com cbssports.com
- 8:00pm Bob’s Burgers bustle.com
- 8:30pm The Simpsons nj.com dummies.com
- 9:00pm Brooklyn Nine-Nine vulture.com genius.com
- 9:30pm Mulaney someecards.com vice.com
- 7:00pm Football Night in America nbcsports.com arcadeearth.com
- 7:00pm 60 Minutes wimp.com wral.com
- 8:00pm Madam Secretary oprah.com motherjones.com
- 9:00pm The Good Wife stackoverflow.com weekendcollective.com
- 10:00pm CSI: Crime Scene Investigation startribune.com cnbc.com
- 7:00pm America’s Funniest Home Videos bradsdeals.com adap.tv
- 8:00pm Once Upon a Time swagbucks.com uproxx.com
- 9:00pm Resurrection mlive.com moviepilot.com
- 10:00pm Revenge imore.com
Powered by the Quantcast Audience Grid, using data from and TiVo.
How’d we do it?
We recently introduced Quantcast Audience Grid, which maps any data across online using Quantcast’s data modeling and unique view of online consumer behavior. TiVo Research captures data about television viewership from over two million households, using not only its namesake DVR, but also from other cable, telecommunications, satellite and over-the-air households as well. Using TiVo Research’s data in Quantcast Audience Grid, we identified the online properties with the highest affinities for any show. This interactive visualization provides a window into the result. The top indexing websites meeting a minimum size are shown, and they are only shown once, to keep the data more interesting.
If you’re interested in seeing more, you can discover the top television shows for more online sites by visiting www.quantcast.com and exploring your favorite sites. If you’re a Quantcast Measure user, simply navigate to the Media Interests report for your property to see all the details. If you’re not already a user, sign up today and get these reports free. You might discover your audiences’ affinity for The Walking Dead, giving you a new excuse to create more zombie-related content.