For all the talk about cord-cutters, the draw of YouTube stars like PewDiePie, and the hundreds of different channels available, there is one vestige of old broadcast television that remains undeniably important today: the prime-time lineup. While Must See TV has given way to two-hour episodes of The Voice, viewers still tune in, networks still compete for prime-time ratings and bragging rights, and advertisers still direct their budgets disproportionately to the winners. We asked: What does prime time look like online? That is, what sites are viewers of prime-time shows more likely to visit?
Take, for instance, viewers of ABC’s Scandal. We found they get their celebrity glamour and fashion fix at instyle.com. What about people who enjoy ABC’s Shark Tank? Naturally they enjoy closing deals on slickdeals.net. Fans of the uber-hip Brooklyn Nine-Nine read the uber-hip vulture.com, the entertainment destination from New York magazine. Want to see more? We’ve created a handy interactive visualization so you can discover more online companion sites for your favorite prime-time shows. We call it Prime Time Online.