In this post, we looked at websites that over-index for moms and various other lifestyle characteristics.
I’ve been at Quantcast for a few months now, and I’ve learned a lot: new business, new tools, new products, new people.
Last month, Quantcast’s Real-time Advertising Academy, a program designed for marketers to stay atop ad-tech trends, was endorsed by Europe’s Interactive Advertising Bureau (IAB).
Putting your effort into an ad RFP only to lose out to a competitor is a tough pill to swallow. Learn how to increase your chances of winning the deal.
The brand must first communicate the idea to the agency. Then the agency and brand work together to define and collect the proper campaign requirements.