Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic.
Head of Product Management, Somer Simpson, discusses how the IAB Framework can help advertisers, publishers, and consumers get on the same page for GDPR with a universal language of consent.
Measure Hackathon is the Quantcast engineers’ chance to go from pain point to product in 24 hours. Watch the video and see the format switch-up that led to some surprising results.
Google has had some controversial stances to GDPR. Publishers are left wondering the best path forward. Below are questions that can help guide the dialogue