Check out their Quantcast profile here: http://www.quantcast.com/paddocktalk.com
PaddockTalk was started in 2004 and was Champ Car oriented, but it soon expanded to include two additional open-wheel series: Formula One and Indy Racing League (IRL) editions.
With great response from fans, more editions were added, including A1 Grand Prix (A1GP), Sports Cars, Rally Competition and NASCAR.
PaddockTalk is particularly popular with men between the ages of 35 and 44. These race fans are also frequent the Champ Car World Series site — a long-standing Quantified Publisher.
Quantcast likes the Rally Competition best of all, and welcomes PaddockTalk to the crew.