In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, you need to be present across every touchpoint, seamlessly connecting with customers wherever they are in their buying journey. 

Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.

The modern shopper’s journey is rarely linear

A potential customer might discover your brand through a display ad, research products on their phone, engage with your social media posts, and ultimately make a purchase after seeing a video ad on CTV. Each interaction matters, and creating a cohesive experience across all these touchpoints can greatly enhance the likelihood of conversion.

Omnichannel advertising ensures that your message is consistent and relevant no matter where the customer is. It allows you to reach them with personalized, targeted ads that speak to their preferences and buying behavior, ultimately driving better results and improving customer retention.

Expanding your reach across every channel

With shoppers jumping from platform to platform, relying on just one or two advertising channels is no longer enough. To stay top of mind and drive conversions, retail marketers must adopt a truly omnichannel approach that includes the following key channels:

Display Ads: Capture attention across a variety of websites and keep your brand visible as shoppers browse the web. Display ads are essential for building brand awareness and staying in front of potential customers.  

Video Advertising: Bring your brand story to life with high-impact video ads that engage shoppers on streaming video sites. Video content offers an immersive way to connect with your audience, driving higher engagement and recall.

Connected TV (CTV): Reach cord-cutting audiences in premium, less cluttered environments. CTV advertising allows you to deliver impactful ads while people stream their favorite content on smart TVs, often leading to stronger brand association and conversion.

Audio Ads: Target listeners while they’re tuned into podcasts or music streaming services. Audio ads provide an intimate, distraction-free environment to capture attention and build brand affinity.

AI technology: finding the right shoppers at the right time

One of the biggest challenges of omnichannel advertising is ensuring you’re reaching the right audience with the right message, no matter the channel. This is where AI-powered technology becomes essential. Platforms like Quantcast use real-time data and AI-driven insights to help retail marketers identify relevant audiences and deliver personalized ads at each touchpoint.

AI allows you to understand shopper behavior across channels and optimize your campaigns in real time. Whether a customer is browsing a fashion blog, watching an online video, or streaming a podcast, AI helps ensure your ads are delivered at the most opportune moments, increasing the chances of conversion.

Lowering customer acquisition costs and boosting lifetime value

By engaging shoppers across multiple touchpoints, omnichannel advertising can help lower customer acquisition costs (CAC) while increasing customer lifetime value (CLV). When customers see your brand consistently across different platforms, they’re more likely to remember it and engage with it.

Omnichannel strategies not only help you convert first-time buyers but also create a foundation for long-term loyalty. When your brand shows up across channels, delivering relevant, personalized experiences, you’re building a relationship that goes beyond a single transaction.

Easy setup and no minimum spend with Quantcast

If the thought of managing campaigns across multiple channels sounds overwhelming, don’t worry—Quantcast makes it simple. With the Quantcast Advertising Platform, you can easily launch and optimize omnichannel campaigns across display, video, CTV, audio, and more. Our user-friendly interface ensures you can get up and running quickly, without any minimum spend requirements.

Quantcast’s AI-powered demand-side platform (DSP) automates much of the process, from targeting and optimization to real-time adjustments. Whether you’re a small DTC brand or a large retail company, our platform offers the flexibility and efficiency you need to manage your omnichannel strategy with ease.

Unlock the power of omnichannel advertising

To truly connect with today’s shoppers, retail marketers must embrace omnichannel advertising. By engaging customers across display, video, CTV, and audio, you can create a seamless, personalized experience that resonates with shoppers at every touchpoint. Ga.Ma, a global leader in hair and beard care technology, adopted a multi-channel strategy to expand into the US that resulted in a 53% brand lift and 1.4x higher site visit rate.

Quantcast’s Advertising Platform provides the tools you need to execute an effective omnichannel strategy, helping you find the right customers, lower CAC, and increase CLV—all while simplifying campaign management. Don’t miss out on the opportunity to future-proof your retail marketing efforts and grow your brand’s reach.