in Data & Insights

MTV Networks Joins Quantcast Media Program

MTV Networks announced today that it will partner with Quantcast to offer advertisers industry-leading capabilities to better reach their audiences on sites in MTVN’s domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network. Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as “Moms with Kids” or “High Income Men.” These capabilities will significantly increase advertisers’ ability to effectively reach their most relevant consumers. MTVN is among the first premium publishers to offer this level of targeting through the Quantcast Media Program on premium video content online.

MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. Through its participation in Quantcast’s Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.

“This new capability now provides our advertisers with efficient targeting, adjacency to quality content, and extensive reach. There are very few media companies capable of solving for all three of these primary needs of advertisers,” said Kevin Arrix, EVP of Digital Advertising Sales for MTVN. “Ultimately, we’re giving our advertisers the ability to laser-focus their marketing messages while connecting our audiences with the brands and products that are most relevant to them.”

To read more from MediaWeek, go here.