in Data & Insights

Mobile OS Share in the UK

Following on our announcement to enter the UK market, today we’re looking at the share of web consumption attributable to the various mobile operating systems in the UK – a market with relatively high smartphone penetration.

Here we see that Apple’s iPhone OS dominates. Note, we’re excluding web consumption from the iPad which even though is present in the UK, we don’t count as a true mobile device.

OS Share of Mobile Web Consumption UK

Notably RIM OS, which powers the BlackBerry, is gaining ground, a trend RIM are sure to want to continue with their forthcoming, and much anticipated, improved browsing experience.