In May, the Quantcast team is joyfully joining the celebration of Asian Pacific American Heritage Month. During this month, we celebrate the generations of Asian and Pacific Islanders who have enriched our history and are instrumental to our future success. 

At Quantcast, we’re taking the time to shine the spotlight on our team members with Asian and Pacific Islander heritage. This week, I spoke with Diana Sull, Lead Product Marketing Manager, to discuss her role at Quantcast, who inspires her, and the importance of this month.

1. First, tell the world about your role at Quantcast.

Diana Sull: I am a Lead Product Marketing Manager, based out of our New York office, and I focus on marketer solutions. I create messaging and positioning for our products like the Quantcast Platform, craft and lead go-to-market strategy, and partner with our sales and product teams to help communicate how our products can benefit marketers. 

2. As we celebrate Asian Pacific American Heritage Month (APAHM), can you tell us why it’s important to you? 

Diana: As an Asian American growing up in Queens, one of the most diverse neighborhoods in the world, I have seen first-hand the importance and value of recognizing, understanding, and appreciating other cultures. I’ve always been fascinated by learning about the traditions and values of those around me. For me, APAHM is an opportunity to celebrate and reflect on what it means to be Asian American, to educate myself on my culture’s history, and to share inspiring stories from the Asian American and Pacific Islander (AAPI) community. 

3. What Asian leaders have inspired you?

Diana: Most recently, I am most inspired by my friends and peers. For example, I have a friend in culinary school who is balancing a full-time job while also participating in a project where various women Asian bakers partner to create a “bakers box” with proceeds going to stopping AAPI hate crimes (you can check it out here). 

I have another Asian American friend who is a VP of Data Sciences at a global advertising agency. When we look at leadership across large companies, women Asian leaders are very rare, particularly in functions outside of marketing and HR. Her presence reminds me that growing into leadership positions as an Asian woman in corporate America can happen.

4. What advice would you give to other AAPI individuals in tech?

Diana: What I have learned from personal experience is that you will encounter various challenges both inside and outside the workplace–microaggressions, codeswitching, and typecasting. You’ll learn to navigate all of these occurrences through your own experiences, and your approach will be unique to you and your character. It’s not an easy journey, but it is an important one. 

5. And lastly, as we’ve all had the shared experience of dealing with the coronavirus pandemic, can you share with us your bright spots over the past year?

Diana: Two things stand out to me:

1. Local communities have organized grassroot efforts to support the AAPI community. I’ve personally talked to many individuals who have volunteered their time, money, and resources to raise awareness for AAPI culture and provide concrete solutions for communities at risk. For example, raising funds to create an app that helps elderly AAPI be escorted while walking home. 

2. The allyship and support from other communities, particularly from other BIPOC communities. It demonstrates how far empathy and understanding can go in creating a more positive, connected, and vibrant society.


As we continue celebrating Asian Pacific American Heritage Month, we look forward to highlighting more of our inspiring team members.

Make sure you follow us here and on LinkedIn, Twitter, Instagram, and Facebook for more. 

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