Today we’re releasing our first Importance Index focused on consumer electronics brands, just in time for CES. We took a look at some of the biggest consumer brands ranging from Apple to Fitbit on the Ad Age 200 list and used our own Quantcast data to see how they stack up. We closely examined search volume to uncover the demographic patterns of consumers drawn to these industry leaders.
Check it out and be on the lookout for new Importance Indexes throughout the year.