While everyone talks about “data-driven marketing”, marketers have yet to see the full promise of data-driven creative. So what’s the current state of AI-driven creativity from the lens of the marketer? In what ways are brands maximizing the wealth of data they have? What are the opportunities and challenges for marketers to truly leverage the power of machine learning to drive human learning?
Carla Serrano | Chief Strategy Officer, Publicis Groupe & CEO | Publicis New York
Steven Wolfe Pereira | SVP, Chief Marketing and Communications Officer | Quantcast