Wow, what a year 2021 was! For digital marketers, it was another topsy-turvy one, given the wider changes in the global landscape. As we commence 2022 and get back to our (WFH) desks, it’s time to set our goals for the year ahead. Here are five resolutions that all digital marketers should have on their 2022 to-do list.
1. Get your cookieless strategy sorted
It’s time to stop procrastinating on this one! With Google’s third-party cookie deprecation right around the corner, this is the time to put your cookieless strategy in place. Thankfully, you can call on partners such as Quantcast to help you manage the coming shift and deploy new cookieless solutions, now. Why delay when you can check it off your list today?
2. Learn a new skill
I know, this one’s probably on your list every year. However, with all the changes happening within our industry, it is more important than ever to brush up on your knowledge. It’s also incredibly easy to do so, thanks to free online certification programs such as the Quantcast Academy. Become a digital advertising expert in no time!
3. Try something new
Why not try something new with your digital advertising this year? There are many new tools and solutions that leverage cutting-edge technologies, such as AI and machine learning, to boost your campaigns to the next level. For example, the Quantcast Platform, an easy, innovative, self-service solution, enables you to uncover real-time audience insights so that you can plan and execute more effective campaigns across the open internet. It’s that easy.
4. Boost your efficiency to the next level
You are lacking in internal resources and want to save time running your advertising campaigns. Easy! The Quantcast Platform is an automated tool that can save you from having to press the levers yourself. Bonus: you can even turn on one-click cookieless prospecting to test your campaigns in environments such as Safari and Firefox, which are already cookieless.
5. Invest more in AI
Forrester predicts that brands and advertisers will flock to AI solutions in 2022, and we do, too. Now is the time to embrace the potential of these cutting-edge technologies, as they empower marketers to create better online experiences, improve business performance, and build brand trust through true relevance. For example, AraTM, Quantcast’s AI and machine learning engine, empowers advertisers with incredible insights into consumer behavior patterns, to help you deliver perfectly timed and uniquely relevant advertising. Don’t miss out on these granular insights and productivity gains.
While it’s easy to make resolutions, it can be hard to keep them. We’re here to help you successfully create and execute your digital advertising strategy for 2022.
Learn more
Get a jump start by reading our recent blog post on 6 Tips to Create a Successful Marketing Campaign. You can also catch up on these 7 ad tech must-reads.