in Data & Insights

From outdated panel based measurement to understanding participation on Twitter: Our chat with Robert Scoble

A couple weeks ago, we had a visit from noted Silicon Valley blogger Robert Scoble, who came in to chat with our CEO, Konrad Feldman. The result was a couple great and in depth videos on our approach, and insight on why we’re able to get Mr. Scoble’s praise as his “favorite measurement tool.” The two interviews cover a lot of ground – from why our approach is a dramatic departure from measurement systems of the past, to the future of digital marketing and why we are so focused on making digital media easier for marketers to work with. The interview even gets into how Twitter and other social media sites can, and should be measured in the future. The conversation is a great watch for anyone interested in the future of digital measurement and marketing – have a look and let us know what you think.13