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End of Of Year Resolutions Of A Brand Digital Marketing Chief (SupernovaUK 2016 Session)

By Amit Kotecha

Earlier this year Nicholas Graham, Global Director, Digital Marketing and Media, Huawei Technologies, outlined his 2016 New Year’s Resolutions.

His resolutions were:

  1. No more junior agency staffers running client accounts.
  2. Stop obsessing about “right time” and unite branding and digital.
  3. Brands must find a way to navigate in “walled garden” era.

Quantcast’s Tina Wild, Head of Account Management EMEA, sat down with Nick to revisit these three topics and understand his current view of how much progress has been made toward accomplishing each resolution.

Quantcast Supernova 2016 – End Of Year Resolutions Of A Brand Digital Marketing Chief from Quantcast on Vimeo.

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