in Data & Insights

Disney-ABC TV Group Joins Quantcast Service

Today we announced another significant addition to our Quantified Publisher program – the Disney-ABC Television Group. The company, which has already implemented Quantcast services across ABC.com, ABCNews.com, ABCFamily.com and Soapnet.com, will use our service to help deliver greater audience value through enhanced insights, packaging and advertiser programs.

“As our online businesses continue to evolve, we are always looking for ways to provide better measurement and audience insights to our advertisers,” said Peter Seymour, executive vice president, Strategy and Research, Disney Media Networks. “We believe adding Quantcast’s innovative direct-measurement service to our existing array of research data will help us move to the next level in audience packaging and value creation for our advertising partners.”

We welcome the Disney-ABC Television Group to our Quantified Publisher program, which now includes more than 85,000 participants.