This is a landmark day for Quantcast and our clients. Today we are announcing the acquisition of Struq, a true innovator in digital advertising. Based in London, the Struq team has built a beautiful product and become a market leader in dynamic content optimization and cross-device retargeting. Their technology and deep data about consumer product preferences are a compelling addition to our capabilities and company.
Put simply, Struq is a perfect fit with our business and allows us to directly answer some of our clients’ most pressing needs. We will now be able to offer clients the opportunity to reach customers throughout the entire marketing funnel – from prospecting new potential clients to engaging those who are almost ready to buy. Together, we will be able to offer marketers a comprehensive, efficient and incredibly effective platform to reach and influence customers throughout their paths to purchase.
We firmly believe that our combined company will be an even stronger partner in helping our clients navigate the rapidly evolving marketplace. We are now focused on effectively integrating our businesses and bringing clients, existing and new, the most effective and seamless offering possible. Both teams understand the potential of this combination, and we are committed to ensuring that we deliver on it for our clients.
We hope you share our excitement about this announcement. We truly believe that the combined company will enable us to deliver something that addresses many of the most pressing needs facing marketers today.
Read more about this announcement here.
Posted by Konrad Feldman, Co-Founder and CEO