Quantcast announces today that it has closed a Series C financing round led by Cisco [NASDAQ: CSCO]. Prior investor Polaris Venture Partners co-led the round, increasing its ownership position in the company and previous investors Founders Fund and Revolution Ventures also participated. The financing provides $27.5 million in new capital to support rapid adoption of the Quantcast Media Program. The program, launched in June, brings a scalable, addressable media platform to the advertising industry, offering a standardized means to measure, organize, buy and sell real-time audiences, all based on the distinctive characteristics of a marketer’s proprietary customer data.
On investing in Quantcast, Cisco’s Senior Vice President and General Manager Dan Schneiman said, “The digitization of media content is causing wholesale changes to the business and experience of media and advertising. We believe an intelligent network is the best platform for delivering high-value experiences in the digital age and are always working to address the needs of our customers. Quantcast’s approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco’s customers, from service providers to media companies and ultimately consumers.”