More than 500 advertisers and marketers from across Europe came together yesterday at Quantcast’s fourth and largest ever Supernova event in London. Check out some of the highlights.
A few weeks ago we launched a new feature within Quantcast Measure: the Engagement Report. As with all audience data and insights available from Quantcast Measure, we built the Engagement Report to help publishers better understand their audience and the health of their business. Unfortunately, top-line traffic numbers don’t tell the whole story. In fact,
It’s the most wonderful time of the year — Black Friday and Cyber Monday sales! It’s the ultimate showdown of brick and mortars versus online giants. Department stores are especially motivated to recover from a tough year — Macy’s closed 15% of its stores, designer brands pulled products from shelves and even super luxe Neiman
At Cannes Lions this year it was impossible to ignore the overwhelming presence of digital advertising companies. From the marina where they moored their yachts, to the beach where Facebook, Google and Twitter all sat side by side, and exuberant newcomer Snapchat’s branding around the Palais – the digerati were omnipresent. This should play into
Le mensuel de la publicité digitale invite Franck Lewkowicz en « une » de son numéro de mai, numéro qui s’ouvre avec une enquête de 6 pages sur l’implantation des acteurs US du marketing digital en France. Comment un géant américain de la publicité programmatique peut-il réussir son implantation hexagonale face aux acteurs de la French tech
2016 marks a significant year for Cannes Lions, because if the festival is to reflect real world trends in marketing and media, it must acknowledge that nearly half of ad spend is moving to digital media and according to eMarketer, the UK has already reached this tipping point. The festival quite rightly should focus on creativity