Marketing Articles | Quantcast

Marketing The New Adtech Reality

How to Recession-Proof Your Ad Spend

Embracing brand spend on top of demand is key to remaining relevant and competitive in a recession, and real-time measurement can prove the return on investment.

Maria Malsin

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Passionate About Prog Ben Alpren 2400x1500

Passionate about Programmatic: Ben Alpren

Recession-Proofing Brand Budgets

Passionate About Prog Ben Foster 2400x1500

Passionate about Programmatic: Ben Foster

Passionate About Prog Andrew Dawes 2400x1500

Passionate about Programmatic: Andrew Spurrier-Dawes

5 Tips to Responsibly Address Brand Safety

Redefining Brand Advertising for Modern Marketers

The Lies of Brand Safety

5 Ways Ai Is Changing Marketing V1

5 Ways AI Is Changing Marketing

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Wait… We Don’t Eat These Cookies?

5 Tips To Drive Programmatic Success V10

5 Tips to Drive Programmatic Success

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What’s Advertising Got to Do With a Free Internet?

Travel Webinar Blogpost V1

Travel in 2022: 5 Enduring Trends and Advertising Strategies from Industry Experts

African American Manager Advisor Having Working Video Call On Pc In Office.

5 Ways Programmatic Traders Can Transform Campaign Performance

Marketing Quantcast Measure

Demystifying Adtech, Part 1: Cracks in the Adtech Industry Ecosystem

Quantcast Digital Ad Award Winners 2022

Marketing Quantcast Advertising Services

How Advertisers and Publishers Plan to Get Ahead of Evolving Industry Trends

Passion Seif Khemaissia

Passionate about Programmatic: Seif Khemaissia

Tips for Matching Creative with Marketing Funnel Messaging

Marketing Insights

Challenges and Opportunities for APAC Advertisers in 2022

3 Trends For The Apac Media Landscape In 2022 Blog

3 Ad Tech Trends for the APAC Media Landscape in 2022

Successful Campaign

6 Tips to Create a Successful Marketing Campaign

Quantcast Platform Planning

Quantcast Platform Planning: Exploring Audience Insights

Marketing Tech: AI & ML

Quantcast Allergan Blog

CoolSculpting® Campaign Heats Up With Optimized Digital Campaign

Passionate About Programmatic: Jacob Beck

The Advertising Triangle: Connecting Agencies, Brands, and Vendors

Canadian Media Usage Trends Show How Media Habits Are New (Again)

Reitmans Runs a Rich Media Campaign for Athleisure Wear

Marketing Diversity, Equity, & Inclusion

Why Marketers Should Embrace the Female Gaming Culture

Quantcast Connect Brings Publishers and Marketers Together for Better Business Outcomes

Marketing Publishing

4 Tips to Make You Simply Smarter in Digital Advertising

Back-to-School Meets Back-to-Office: 3 Unique Trends

Eight Tips for Creating a More Effective Advertising Strategy

Marketing Quantcast Advertising Services

The Good in Advertising (and How to Channel It)

CMC Markets Navigate Online Trading Fluctuations to Attain High-Value Audiences

Marketing Customer Success

Australian Life Tech CEO David Jackson

Australian Life Tech Dramatically Accelerates Growth Online and Locally During Pandemic

What Would the Internet Look Like Without Advertising?

Marketing Cookieless

Quantcast Digital Ad Award Winners 2021

Inside the Quantcast Platform: Planning and Activating Your Ad Campaigns

Marketing Publishing

MediaCom Drives Brand Uplift and Performance at Scale with Quantcast

Marketing Customer Success

The Road to Recovery for Asia Pacific’s Automotive Industry

Marketing Insights

Quantcast Digital Ad Awards

TD Bank Capitalizes on Rising Demand for Investment Products With Quantcast

Marketing Quantcast Platform

Lancôme Brings Offline Brand Online with Programmatic Advertising

Equifax Uses Quantcast to Counter Attribution Blindspots as Third-Party Cookies Go Away

Marketing Cookieless

How Marketers Are Preparing for a Post-Third Party Cookie Future

Marketing The New Adtech Reality

The 3Ps of Demystifying AI for Marketers

Marketing Tech: AI & ML

Increasing Support for Our European Brand, Agency, and Publisher Clients: Announcing our New Spanish Team

Marketing Quantcast News & Culture

Quantcast at CES: Audience Insights that Power Marketing Strategy

Quantcast at CES: Audience Insights That Power Marketing Strategy

Changes in Canadian Consumer Interest Post COVID-19

Marketing Quantcast Measure

Dining Behavior

What Does the Post Cookie World Mean for Marketers

Marketing Quantcast Choice

6 Things to Consider When Choosing an Ad Tech Vendor

Thriving in a Cookieless Future: 6 Things to Consider When Choosing an Ad Tech Vendor

Putting the Power of Insights Into the Hands of Marketers, with Free Access to Audience Planner

COVID Gaming Behavior

New Insights Reveal Impact of COVID-19 on the Gaming Industry

A Look at How COVID-19 is Changing Grocery Retail

Examining Shifts in Online Retail Behavior During COVID‑19

Examining Shifts in Key Tech Categories During COVID-19

Shifts in Consumer Dining Behavior During the Coronavirus Pandemic

How Online Consumer Behavior Is Changing in the Coronavirus Pandemic

Ad Bombardment Might Be Damaging Your Brand. Here’s How to Avoid Excessive Ad Frequency

Marketing Quantcast Platform

Quantcast Data Bite: Drink Brands Claw for Market Share in Hard Seltzer Boom Among Men

Marketing Insights & Trends

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Download The advertiser’s guide to new brand metrics by Digiday. Get the Guide