More than 500 advertisers and marketers from across Europe came together yesterday at Quantcast’s fourth and largest ever Supernova event in London. Check out some of the highlights.
What can we as an industry learn from publishers? As two ends of the same digital ecosystem, do they really sit so far apart?
What does the future hold for publishers who truly embrace a data-driven approach and is there a future for those who don’t?
At AdWeek, several top publishers joined us for an exciting discussion on how they are re-evaluating the centuries old business model of publishing.