January 20, 2021 AdvertisePerspectives 5 min read The Great Digital Accelerant Understand new market dynamics and reflect on key factors that have shaped the post-COVID consumer reality. Bianca Pomponio Parker
February 24, 2021 The Road to Recovery: Who’s Buying Cars in 2021? With people working from home during the pandemic, the automotive industry stalled but has restarted in surprising ways. Quantcast reviewed its 2020 data to reveal new trends for car consumers.
February 19, 2021 Polarizing Pets: How Do Dog People Differ from Cat People? Spending time at home is much more fun with a four-legged friend around, so unsurprisingly, pet ownership is on the rise. Quantcast delved into its data to analyze the behavior of dog people and cat people and found some interesting differences.
February 17, 2021 The 3Ps of Demystifying AI for Marketers AI can often appear overwhelming, but it is the key to driving marketing effectiveness in today’s digital world. Quantcast CMO Ingrid Burton breaks down the essentials of AI for Marketers, showing it’s math, not magic!
January 20, 2021 The Great Digital Accelerant Understand new market dynamics and reflect on key factors that have shaped the post-COVID consumer reality.
September 16, 2019 Ad bombardment might be damaging your brand. Here’s how to avoid excessive ad frequency Why the biggest risk to your brand may be your own advertising.
June 6, 2018 Quantcast supports Ads.txt Quantcast supports the adoption of ads.txt and is committed to transparency, brand safety, and preventing fraud within the digital ecosystem