For marketers trying to increase ticket sales, social platforms like Facebook, TikTok, and Instagram have long been go-to channels for reaching audiences. However, as competition for attention grows and digital advertising costs rise, it’s time to consider expanding your ticket sales strategy beyond social media.

Leveraging programmatic advertising across the open web not only allows for broader reach but also provides unique touchpoints to engage customers throughout the buying journey—all while keeping customer acquisition costs (CAC) in check. Here’s how event marketers can use AI technology to tap into new opportunities outside of social, with measurable results.

1. Reach and Scale Across the Open Web

While social media offers significant reach, it’s limited compared to the vast audience available across the open web. By using AI-driven programmatic advertising, you can connect with ticket buyers across a variety of channels—like display ads, video, connected TV (CTV), audio, and mobile. The open web allows you to reach audiences who may not be as active on traditional social platforms or who browse content across multiple sites before making a purchase decision.

Quantcast’s AI technology is designed to analyze and reach in-market audiences with high intent, identifying people most likely to buy tickets based on browsing behavior, content interests, and real-time shopping trends. This way, you can achieve the scale you need to fill seats while diversifying your reach beyond the typical social networks.

2. More Touchpoints Along the Customer Journey

Ticket buyers don’t always decide on the spot; they often browse multiple channels and sources before committing. By expanding your strategy to include various web-based touchpoints, you can ensure your event stays top-of-mind throughout their decision-making process. Here are a few effective channels for engaging audiences:

• Display Ads: Display ads are a great way to create awareness for upcoming events. They can re-engage users who have visited your site or shown interest in similar events.
• Video Ads: With engaging video content, you can tell a compelling story about your event that resonates emotionally with potential attendees.
• CTV: With connected TV ads, you can reach users in a high-impact format as they stream content on platforms beyond traditional cable.
• Audio: Capture attention through streaming audio platforms, perfect for reaching audiences during their daily commute, workout, or while they multitask.

Using multiple touchpoints allows you to guide potential ticket buyers through a tailored journey—from awareness to consideration, and finally, to purchase.

3. Effective Measurement for Optimized Results

When expanding beyond social media, accurate measurement becomes essential. For event marketers, metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and overall conversion rates are critical to understanding campaign performance and optimizing for future efforts. Quantcast’s real-time insights and reporting allow you to track these metrics across each touchpoint, so you know exactly where to allocate budget for the best return.

The ability to measure across the open web gives you a full-funnel view of the customer journey. Instead of relying on a single touchpoint, you can see how different channels contribute to conversions and understand where your most engaged audience spends time online. This data is invaluable for both immediate campaign adjustments and long-term strategy refinement.

4. Lowering CAC Through AI-Optimized Bidding

Customer acquisition costs are a constant concern for marketers, especially when running campaigns on competitive social platforms. Quantcast’s AI technology optimizes bidding in real time to ensure your ads are shown to the right audiences without overspending. By reaching audiences across multiple platforms, you avoid the high costs associated with saturated social channels, effectively lowering your CAC.

Quantcast’s AI analyzes intent signals from across the web to identify those most likely to convert, delivering more relevant ads that resonate with potential ticket buyers. This level of precision means that your ad spend is directed at customers  with the highest likelihood of purchasing tickets, allowing you to get more value out of every dollar.

5. Future-Proofing Your Strategy

The digital landscape is constantly evolving, and so is the way people discover and buy tickets for events. By incorporating programmatic advertising across the open web, you future-proof your marketing efforts to adapt to new audience behaviors, emerging channels, and evolving measurement standards. 

Expanding beyond social channels enables you to stay flexible in the face of changing algorithms and advertising policies on platforms like Facebook and Instagram. Quantcast’s solutions offer the versatility to adapt to these shifts seamlessly, so you can focus on what matters—getting your tickets sold.

Expand Your Ticket Sales Strategy with Quantcast

In the competitive world of event marketing, going beyond Facebook, TikTok, and Instagram can make all the difference. Leveraging the open web with Quantcast’s AI-powered solutions helps you reach the right audience at scale, engage customers through multiple touchpoints, and achieve measurable results. With reduced CAC, in-depth audience insights, and powerful cross-channel reach, you can unlock new opportunities to sell more tickets and build a loyal audience for future events. Check out how the San Antonio Spurs ticket buyers prospected by Quantcast converted 5x more than the site average, delivering an 8.5x ROAS. 

Ready to take your event marketing to the next level? Discover what Quantcast can do for your ticket sales today.