With GDPR rapidly approaching on May 25th, Quantcast’s Global Head of Corporate Marketing Cathy Novelli sits down with eMarketer to discuss some key points on GDPR.
What can we as an industry learn from publishers? As two ends of the same digital ecosystem, do they really sit so far apart?
What’s the current state of AI-driven creativity from the lens of the marketer?
What does the future hold for publishers who truly embrace a data-driven approach and is there a future for those who don’t?
At AdWeek, several top publishers joined us for an exciting discussion on how they are re-evaluating the centuries old business model of publishing.
Take a closer look at who is most excited about Halloween, what they are interested in buying (or wearing), and the treats they are shopping for.